The Apple Music Festival (formerly known as the iTunes Festival) is a music concert series sponsored by Apple Inc.; it was first held in 2007. Free tickets are given to Apple Music and iTunes users and fans through localized prize draws. Performances are also streamed live and available to view afterwards, free of charge, for a limited time on Apple Music, iTunes and Apple TV.

In London, the Apple Music Festival has become an annual, music festival which takes place in September at The Roundhouse art centre in Camden Town. The series made its United States debut with five days of free performances at the Moody Theater in March 2014, alongside the South by Southwest (SXSW) music showcase in Austin, Texas. In August 2015, the iTunes Festival was rebranded as the Apple Music Festival.


One Direction performed at the festival on September 22, 2015. They were supported by girl group Little Mix.

Set ListEdit

  1. Steal My Girl
  2. Little Black Dress
  3. Where Do Broken Hearts Go
  4. Midnight Memories
  5. Fireproof
  6. Ready to Run
  7. Little Things
  8. Night Changes
  9. 18
  10. No Control
  11. Drag Me Down
  12. What Makes You Beautiful
  13. Girl Almighty
  14. Story of My Life
  15. Best Song Ever


One Direction (Apple Music Festival)

One Direction (Apple Music Festival)